Jill Lublin

On October 6, 2020, Jill Lublin (master publicity strategist and consultant, and bestselling author) spoke to the membership of the Magnolia Rotary Club about publicity and how to get our club's message out there. Pictured above is Jill Lublin.
 

With 200+ speaking engagements each year, Jill Lublin, has shared her powerful networking and publicity strategies on the stages of Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Loral Langemeier, James Malinchak, Lisa Nichols, Richard Simmons, and many others. Additionally, thousands of people have attended her popular “Crash Course in Publicity”, which she teaches live several times a month at locations around the U.S. and Canada, as well as a live online class. Her popular home study system is used by clients worldwide who are ready to create greater success and revenues for themselves and their companies. Jill has also worked with ABC, NBC, CBS, Fox and other national and international media as a highly regarded publicity expert. She has been featured in The New York Times, Women’s Day, Fortune Small Business, Entrepreneur, Forbes and Inc. magazines.

Jill is also the author of the following books:

  • The Profit of Kindness
  • Get Noticed, Get Referrals
  • Guerrilla Publicity
  • Networking Magic

Jill explained that much of her expertise is used to help businesses gain more clients and drive sales. However, for the benefit of our club, she told everyone that instead of driving sales, we could work to drive membership and better recognition for the many things we do in the community.

Jill started with the question of "Why is publicity important?". The answer for a business would be to dives sales. For our club we need to think "Rotary" instead of business and think about driving our membership and community recognition. Recognition also makes our sponsors more willing to trust that we are using their money to improve the community. She pointed out that the problem with many Rotary Clubs is both membership and how they are perceived in their community. This is usually because the club is not recognized very well in the community even though they do a great service to their community. The right publicity can solve the problem.

To that end, Jill our club (or any club) should meet monthly (or at least quarterly) to determine what the message is that the club wants to get out to the community. That message can be placed into local newspapers (for free) in the "people in the news section. The story should include things about our recent projects and community service efforts The story can also be told on social media such as websites and Facebook.

When talking to potential sponsors, Jill told everyone that many local businesses want to make a difference in their communities but don't have the time to do it directly themselves. As a result, many businesses are willing to give sponsorships to local non-profits (like Rotary) to both help out their community and to get publicity for their businesses. Our message to sponsors must solve a problem for the business if we expect them to provide sponsorships. Therefore, we need to show how we can provide the publicity they are looking for as well as telling them how they money will benefit the community in their area.

Jill told everyone that we need to focus on "networking magic" and get our story into local newspapers and possibly on local radio shows as well as social media. Jill said that she recently got herself on to multiple Fox TV and radio shows by telling them she wanted to discuss the "Divided States of America". She pointed out that our club needs to be both persistent and consistent when working with local sponsors. This even got a Houston TV/radio show to call her and ask her to talk about branding. In short, Jill told everyone to use "everything you have" to reach any goal you try to reach.

Jill told everyone that we should use the following steps to reach goals :

  1. List the names of our board members whenever they change in both social media and local newspapers.
  2. Get our success stories into the local news and online media.
  3. Create a local media list (TV, radio, and newspapers) with contact names.
  4. Possibly ask a local TV or radio station to "do a remote" at our events.
  5. In our personal Linked In profiles, list the fact that we are a member of Rotary.
Jill than offered a free seat at one of her "Publicity Crash Courses" which are done twice a month. Kelly McDonald suggested that we give the seat to one of our local sponsors.
 
For more info about Jill Lublin:
 

 

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